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While menu navigation items animate into the shape of a smile, CTA “buttons” are actually arrows. Knowell uses consistent graphic treatment to indicate buttons and clickability. With a healthy balance of illustration, photography, text, and blocks of color, the Knowell website is a pleasure to both look at and engage with. Though Knowell’s website and branding are playful and fun, clean lines and simple layouts bring a level of sophistication to the nutritional supplement brand. Hover over the main navigation bar at the top and you’ll see the words transform into a smile shape too. The smiley face is Knowell’s main visual identity-you’ll see it sprinkled throughout their website in graphic illustrations. Velasca also sprinkles in customer testimonials to show a variety of voices. This gives Velasca’s claims about its own products credibility and instills trust in potential buyers. Its homepage features a quote from the press praising Velasca, as well as logos of well-known publications that have written about its products.

Velasca validates its brand and products by way of showing what others have said about it. It strikes a balance between serious and playful.

In between shots, animated illustrations add approachability and flair to the design, as well as a bit of interactivity to keep things interesting. A quick scroll will show you large aspirational lifestyle photos. It targets a slightly sophisticated but humble customer, an identity reflected on its website. Velasca sells Italian-made footwear, belts, wallets, socks, bags, and select apparel items for men. Category: Apparel, footwear and accessories.On this page, people can browse physical and online locations all over the world. It has a section in its main navigation dedicated solely to helping people find its products for purchase. Meow Meow Tweet makes it easy for shoppers to buy its products, both online and in person.

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It also has fun content on product pages to educate shoppers about its products, how they’re consciously made, and how to use them. A visit to the brand’s website shows simple, straightforward product photography, accompanied by touches of fun illustrated graphics and complementary copy. Meow Meow Tweet sells organic vegan skincare products with a low-waste commitment. This is also an important differentiator, as many healthy cereals don’t taste great, and many delicious cereals are loaded with sugar. It sells delicious cereal that’s also good for your health. For Magic Spoon, that value prop is “Healthy cereal that tastes too good to be true.” It’s simple, yet direct and impactful. Why Magic Spoon convertsĪccording to Orbit Media’s web design standards, 80% of brands have a value proposition at the top of their homepage (we also call this “above the fold,” which refers to the area of the screen a user sees before scrolling down). Proof positive that there are no boring products, only boring brands, Magic Spoon continues to pour on the charm with illustrated packaging, a scintillating color palette, and delightful details behind every click and scroll-all without being overwhelming. Magic Spoon’s splashy homepage is so slick it almost feels like sleight of hand-you'll find yourself spellbound by the design and forgetting that you’re shopping for cereal. The best designed websites that power equally creative businesses 1. Fundamentals and flourish: these sites are an inspiration on both fronts and are as easy to use as they are easy on the eyes. We wanted to flip the script a bit-that’s why our list will only feature beautiful, functional websites that power successful businesses. “Best web design” lists like these often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. While it’s tempting to let your imagination run wild or focus solely on what will drive conversions, the best ecommerce website designs strike the perfect balance between creativity and functionality. Building your online store and looking for design inspiration? There are so many websites out there, yet many begin to look and feel the same-especially when you start looking at ecommerce sites.